What we do:
Our team of performance innovators leverage their expertise in media, data, technology and creative experiences to transform every touch point into measurable high-value actions for your business.
Performance Media Strategy & Planning
As performance innovators, Converge's media team views today's evolving ecosystem of digital, mobile, social, print, audio and video channels and platforms as dynamic set of tools to be carefully orchestrated on behalf of our clients' campaigns. Starting with a bespoke measurement framework, our expert team of media planners, strategists and channel-specialists curate and conduct full funnel performance campaigns designed to drive profitable action at every touch point.
Go-to-Market Media Strategy
We act as navigators of the entire buyer journey, carefully designing and orchestrating each interaction to advance the customer through each stage and maximize high value actions that drive measurable growth.
Insurance Marketplace
We leverage back-end connectivity with insurance marketplaces to generate qualified leads, enhance visibility, and optimize customer acquisition through trusted, performance-driven partnerships.
Paid Search
Our seasoned platform experts ensure each click delivers maximum impact and drives meaningful results for search & shopping campaigns. We constantly evolve our efforts to stay up to date with AI advancements, reaching across the Google ecosystem and search engine landscape.
Audio
Maximize impact with an unbeatable combination: extensive audience reach and impressive frequency, affording the opportunity to scale and capture share of ear through influential, engaging mediums, including streaming audio, radio, and podcasts.
Paid Social
Our media buying strategy is a fusion of data-driven performance optimizations and dynamic creative solutions across all highly scalable and emerging social platforms, including Meta, TikTok, Pinterest, Snap, X, LinkedIn, NextDoor, and more.
OOH / DOOH
Leverage impactful out-of-home (OOH) and dynamic digital out-of-home (DOOH) campaigns that capture people's attention in high-traffic or hyper-focused locations, such as gyms, doctors' offices, elevators, gas stations, etc. These initiatives garner measurable impressions and real-world engagement with your brand.
From personalized direct mail to cost-effective shared mail, impactful newspaper ads, and freestanding inserts, we design selective print campaigns that cut through the noise, motivate audiences to act, and deliver significant outcomes.
Display
Visually engage your target audience across various websites and platforms with eye-catching banners, videos, and other rich media formats, increasing brand awareness and driving traffic and actions across your site.
Programmatic
Engage your ideal target market and audiences with pinpoint accuracy and unparalleled reach, utilizing cutting-edge programmatic technology across all digital end points. Harness the power of comprehensive performance tracking throughout the entire customer journey.
E-commerce Media
Mobilize online retailers and marketplaces to help brands reach shoppers directly on their platforms, utilizing shopper data to increase purchase intent and drive sales.
Linear TV, CTV & OLV
We combine the power of traditional linear TV (LTV), targeted connected TV (CTV), and engaging online video (OLV) to deliver your message in an omni-screen way. Whether it's capitalizing on the power of premier media platforms, capturing the attention of streaming viewers, or engaging with them across their various devices, we use this channel to effectively reach targeted audiences on a hyper-local or national basis.
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Qualified Lead Generation & Customer Acquisition
As masters of performance marketing for nearly two decades, we know that not all leads are created equal. When it comes to lead generation programs, our team does more than broker a list of leads and lob them over to your sales team. We invest our own resources, leverage our cross-channel expertise and extensive partner network to find, model and optimize the leads we capture into a qualified list of prospects primed for action.
Owned & Operated Properties
In addition to customized campaign landing pages, Converge can also develop Owned & Operated web site experiences that enable us to drive traffic, engagement and capture leads in a non-branded, yet highly impactful environment.
Email Marketing
We create targeted, personalized email campaigns that nurture leads, engage customers, and drive conversions—delivering measurable results through consumer inboxes.
Affiliate Management
We develop, direct, and nurture strategic affiliate partnerships with your brand to promote performance-based growth. These associations enable optimized campaigns, seamless tracking, and maximum ROI.