Building a $950M+ Growth Engine
for Leaf Home
- Predictive Modeling
- Geospatial Optimization
- Closed-Loop Attribution
- Demographic Overlay
- Behavioral Targeting
- Geo Ranking
Leaf Home needed a performance system built to scale demand, adapt to market pressure, and turn every signal — media, creative, call-center data, partner quality, geography, sales outcomes — into smarter growth.
That is what Converge built.
Since 2020, Converge has generated more than $869M in net sales for LeafFilter and $87M for Erie Home, while driving 1.5 million high-value actions across a seven-year growth partnership.
Not through one channel.Not through one campaign.Through one connected performance engine.
From channel management to growth orchestration
Leaf’s market is never static: COVID-era demand spikes, regional weather disruption, up and down print responsiveness, inflation pressures… Converge helped Leaf move with those changes — managing print and digital on a performance basis, building forecasting and insight models, supporting technical integrations, expanding new lead sources, and continuously reallocating investment toward what drove calls, appointments, sales, and net contribution. The mandate was clear: keep finding growth, even when the easy growth got harder.
The engine we built
Partner orchestration at scale
Converge activated a network of 40+ partners across email, non-branded search, paid social, native, display, programmatic, comparison sites, CTV, print, and pay-per-call.
But access was only the start. We built the landing page flows, call-center experiences, feedback loops, and optimization infrastructure to measure quality beyond the lead — using disposition and sales data to see what converted, what wasted spend, and where to push next.
The result: exclusive, high-quality lead volume at scale, with the discipline to keep improving it.
Creative built to convert
For LeafFilter, Converge tested new landing page and creative experiences designed to reduce friction and increase form completion.
One test delivered a 309% lift in form conversions versus the control — a 4.1X improvement.
That is performance creative doing its job: not looking better, performing better.
Smarter targeting through better data
Converge connected Leaf's first-party performance data — circulation, calls, and sales — with third-party demographic and behavioral data to build a predictive zip-code model.
The model gave Leaf a living demand map: where to spend, where to pull back, and which geographies were most likely to convert efficiently.
qualified inbound calls
sales dollars
marketing efficiency
Same discipline. Better signal. Stronger return.
Digital expansion that changed the growth curve
Leaf wanted to scale beyond traditional affiliate marketing. Converge expanded the digital acquisition engine through white-label brands, non-brand search, paid social, email, display, native, and partner-led lead generation — all routed through Converge-built flows and optimized through performance feedback.
In two years, digital lead generation grew from $10M in sales driven by traditional affiliate to $165M in sales through an omnichannel performance strategy.
increase in sales
additional leads
The outcome
Converge helped Leaf build more than a marketing program.
We built a connected growth engine where media, data, creative, partners, call-center feedback, and sales outcomes worked together — every channel with a job, every source held accountable, every signal making the next decision smarter.
That is how Converge turns performance marketing into business growth.
Tired of guessing?
Let's build marketing that proves itself. Every channel. Every investment. Every time.